Viña San Esteban launches its new corporate image: In Situ Family Vineyards.

27 de February de 2023

The family company, with more than 48 years of experience in the Aconcagua Valley, communicates to its collaborators, customers and suppliers its new name and corporate image, in pursuit of the objectives set by the company and its management for the next 10 years.

Consolidating itself abroad as a sustainable winery that produces high quality wines in the Aconcagua Valley is part of the goals set by the board of directors of In Situ Family Vineyards, a company founded by José Vicente Kusanovic and his sons.

Horacio Vicente, Executive Director and Winemaker of In Situ Family Vineyards, explains the corporate image change. “We want to emphasize the pillars that define our company: we are a family business that produces high quality wines, working carefully from sustainable production in our vineyards in the Aconcagua Valley, to the experience of the final consumer when they uncork a bottle of In Situ”.

To achieve our objectives, “it is important to continue improving our production processes, increase sales of the Premium segment and consolidate long-term relationships with our customers,” adds Horacio Vicente.

Along with In Situ’s focus on the global wine business, the new image refers to the four pillars that support the company: High Altitude Wines, Sustainability, Family and the Aconcagua Valley.

We invite you to be part of In Situ, and move forward with us in this new challenge!


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